On major national holidays and special events Google Canada updates their browser header into a unique ‘doodle’ design that reminds their audience of the significance of that date. This year, as a nationwide contest, they allowed students across the country to submit a ‘doodle’ that celebrates Canada’s 150th birthday and excites Canadians about the future of science and technology. The contest logo was created as a main campaign visual. Accompanying the logo were campaign branded contest forms, instructions and online advertisements.
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Google Canada 2017.