Every year the Canadian football League hosts #CFLWeek to bring awareness to the league. This year it was held in Saskatoon in the spring. The words in the hand rendered pattern created are a collection of terms that encompass the organization. The campaign pattern was used in a variety of capacities; for tickets and autographs, online/offline, as well as promotional items given away at the event.
Marker on paper translated to design vector format.
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CFL Spring 2017.